"One man's mission to shower his best customers with the best coffee on wheels."
Michael Bryant Byrd chuckled to himself.
He knew his best customers were going to love this.
They would love it and he couldn't wait to get their reaction.
Michael's distributorship had become very successful; marked by many loyal and longtime customers.
He had learned, early on, how to treat people well. He was mindful of the little things.
Regularly, he sent thank-you notes. Customers received small gifts during the holidays. His calendar was full of birthdays and anniversaries.
These things, though, had begun to become routine and predictable. The effect wasn't the same anymore.
He wanted to change it up...