Conferences & Character:
If attendees don't remember the speaker, they'll remember the mobile coffee shop.
Every conference organizer needs a plan to keep the crowd interested, engaged and awake.
Brewed coffee is a start.
Rarely, though, does the "old coffee urn" inspire water cooler conversation back at work.
Conversly, the big, wood paneled bean wagon often does have this effect.
The savvy event coordinator can almost always find a willing corporate sponsor to cover the cost.
Dare to think beyond the obligatory boxed lunch.
Give them a morning and afternoon treat to remember.
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